Back in 2021, I decided to start an Etsy shop as a side project during the long days of COVID lockdowns in my home city of London. Little did I know this side hustle would grow into a thriving brand that now turns over six figures a year, allowing me to step away from the corporate world and lean into my personal passions.

​

But my background wasn’t originally in Etsy or online sales.

​

Holding a Master's degree in International Business, I kicked off my career at PwC in the Middle East, diving into the world of management consulting. I worked alongside big brands, helping them shape up their strategies and operations.

 

In that role, I realized that what really lit my fire was teaching and guiding people towards their success. That's why I shifted gears and sought out an education and coaching focus in my next professional roles: first as an Education & Change Management Consultant at an international technology company, where my role was to teach external users how to best utilize our systems, and then as the Learning & Development Manager at a tech-focused start-up, where I dedicated myself to making sure everyone at the company had the skills and know-how to thrive.

​

But I always also had a creative spark and an urge to do something that felt more personally rewarding than a typical 9-to-5. Etsy gave me that opportunity. It allowed me to blend my business skills with my creativity and passion for making things people love.

 

And now, I'm excited to combine my personal Etsy expertise, my practical experience in the corporate world, and my passion of teaching and guiding people towards their own success, to act as a coach and mentor for folks like you.

​

Whether you’re just starting your Etsy journey or you’re looking to grow your existing shop, I’ve got practical, straightforward advice that can help. I believe in keeping things simple and focusing on strategies that really work.

​

Are you ready to make your Etsy shop shine? Reach out - I’m here to help guide you through, step by step.